About Us
Established in 1980, SIMU began by supplying high-quality antique ceramic products to the Indonesian market. Over more than three decades, the company has continually evolved to meet the growing demand for luxury sanitary ware and specialise ironmongery, expanding both its expertise and product offerings.
In 2003, the Showroom was opened on one of Jakarta’s key commercial streets, Jalan Panglima Polim Raya. A refined and carefully curated space, the showroom presents an extensive selection of bathroom solutions for both residential and commercial projects, including private homes, hotels/hospitality, apartments, and offices.
Showcasing the latest innovations and design trends, SIMU has earned its reputation as a trusted leader in sanitary ware and ironmongery. Our collection reflects a commitment to quality, functionality, and timeless design.
Our team is highly experienced in sanitary ware and architectural ironmongery, delivering expert service, guidance, and support throughout every stage of a project. Our services include door hardware scheduling, compliance with the latest WaterMark and water-saving regulations, adherence to ANSI and EN hardware standards for specialised projects, and the provision of advanced grand master key systems.
We remain committed to providing solutions and guidance until project completion, supported by our technical team for installation advice and on/off-site assistance.
